Increasing diversity in engineering
GE Foundation Next Engineers
Services
Brand Development
Art Direction
Website Design
Website Development
Digital Marketing
Disclaimer: This project was completed under the employment of FHI 360. All work shown reflects contributions made as part of the organizational team.
Disclaimer: This project was completed under the employment of FHI 360. All work shown reflects contributions made as part of the organizational team.
About the client
GE Foundation's Next Engineers initiative was started to promote diversity among students in the field of engineering. Through brand and digital strategy, the intention was to align closely to GE master brand and establish a visual language that would appeal to a younger, diverse audience.
Adapting the GE master brand to inform the child brand was key. Research and understanding led to a comprehensive and well-executed visual strategy that could stand the test of time and ultimately increase interest in the field of engineering amongst younger audiences.
Website
Brand collateral
